Free Owner Resources

This is the "DIY" path. These are some of the best books and resources I've found for both buyers and sellers wanting to learn about business value and the exit process.

Articles

Online guides and articles to help you navigate the exit process.

When to Use SDE vs EBITDA: A Guide for Business Owners

DealCoach

A comprehensive guide explaining the difference between SDE and EBITDA, when to use each metric, and how valuation multiples typically range from 2-5x depending on business structure. Includes breakdowns by industry and buyer type (individual buyers, strategic buyers, financial buyers) to help you understand how your business will be valued.

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The 4 Types of Buyers of Businesses

Morgan & Westfield

A comprehensive guide to understanding individual buyers, financial buyers, strategic buyers, and industry buyers. Learn how to identify which type is most likely to purchase your business and how to market accordingly.

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Exiting Your Business

BizBuySell

A great, free online guide from one of the largest marketplaces. It covers the basics of valuation, finding a broker, due diligence, and closing the deal.

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SBA Loan Requirements for Business Acquisitions

SBA.gov

Understanding SBA financing is critical since most small business acquisitions rely on SBA loans. This guide covers eligibility, requirements, and how to structure a deal that's financeable.

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Due Diligence Checklist for Business Buyers

Harvard Business Review

A practical guide to the due diligence process from a buyer's perspective. Understanding what buyers look for helps you prepare your business for sale and anticipate their concerns.

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The Art of the Exit: Preparing Your Business for Sale

Forbes

Key strategies for preparing your business for sale, including financial preparation, operational improvements, and timing considerations. Learn what to do 2-3 years before you want to exit.

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Books

Essential reading for understanding business value and the exit process.

Note: There are no affiliate links or kickbacks on any of these recommendations. These are simply resources I've found valuable.

The E-Myth Revisited

Michael E. Gerber

The single best book on the difference between "working *in* your business and working *on* your business." This is the foundation for building real, sellable value.

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Built to Sell

John Warrillow

A parable that walks you through the process of turning a service-based business (which is dependent on you) into a productized, scalable asset that someone will want to buy.

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Simple Numbers, Straight Talk, Big Profits

Greg Crabtree

You can't sell what you can't measure. This book is a no-nonsense guide to understanding your financials from a *cash-flow* perspective, which is exactly how buyers will look at you.

View on Amazon

HBR Guide to Buying a Small Business

Richard Ruback & Royce Yudkoff

The single best way to learn how to sell your business is to learn how smart people *buy* them. This is the textbook for "Search Fund" buyers and will show you exactly what they look for.

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Buy Then Build

Walker Deibel

Another "think like a buyer" book. This one is geared toward individual entrepreneurs and operators. It shows how they analyze deals, structure financing, and mitigate risk.

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How to Buy a Good Business at a Great Price

Richard Parker

A comprehensive guide offering step-by-step instructions for purchasing a business, covering everything from valuation to negotiation. Essential reading for understanding the buyer's perspective.

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Traction: Get a Grip on Your Business

Gino Wickman

The foundational book of the Entrepreneurial Operating System (EOS). Learn how to build a self-managing, scalable business through six key components. Essential for creating a sellable business.

View on Amazon

Podcasts

Listen and learn from experts discussing business exits, acquisitions, and value creation.

M&A Talk Podcast

Morgan & Westfield

The #1 podcast on selling a business. Features interviews with experienced M&A professionals sharing their secrets and strategies for successful business exits.

Listen Now

Acquiring Minds

Will Smith

A podcast exploring entrepreneurship through acquisition. Learn from entrepreneurs who have bought businesses and become owners. Features stories, deals, and insights from the #1 community of business buyers online.

Listen Now

The Exit Strategy Show

John F. Dini

Focused on helping business owners plan and execute successful exits. Covers valuation, deal structure, tax planning, and transition strategies.

Listen Now

Who Your Buyers Are Following on Social Media

These are the influencers, educators, and dealmakers that active buyers follow for insights on acquisitions, deal sourcing, and business evaluation.

Marketplaces

BizBuySell

@BizBuySell

The largest online marketplace for buying and selling businesses. Their content includes market trends, valuation insights, and tips for both buyers and sellers. Follow to understand market dynamics.

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SMB Deal Exchange

@smbdealexchange

A marketplace and community focused on small and medium business transactions. Provides deal listings, market insights, and connects buyers with sellers in the SMB space.

Visit Website

High Cost Hand Holders

Premium communities and programs that charge significant fees for access to education, deal flow, and mentorship.

SMB Deal Hunter

@smbdealhunter

Focused on small and medium business acquisitions. Provides deal sourcing strategies, valuation insights, and practical tips for finding and evaluating businesses in the $1M-$10M range. Offers free newsletter and content.

Visit Website

Acquisition Lab

@acquisitionlab

A community and educational platform for entrepreneurs pursuing acquisitions. Offers frameworks, deal analysis tools, and connects buyers with opportunities. Premium membership required for full access.

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Dealmaker Wealth Society

@dealmakerwealth

A community focused on building wealth through business acquisitions. Shares deal structures, financing strategies, and case studies from real transactions. Premium membership includes access to deal flow and mentorship.

Follow on X/Twitter

Ben Kelly

@benkelly

Business acquisition expert and educator offering premium courses and coaching programs. Focuses on helping buyers find, evaluate, and acquire businesses through structured programs and mentorship.

Follow on Instagram

Free and Low Cost Truthtellers

Educators who share valuable, practical insights without requiring expensive memberships or programs.

Richard Parker

@RichardParker

Author of "How to Buy a Good Business at a Great Price" and founder of Diomo. Shares practical, no-nonsense advice on business acquisition, due diligence, and deal negotiation. Free content and affordable resources.

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David C Barnett

@davidcbarnett

Business broker and educator who shares honest, practical insights about buying and selling businesses. Known for straight-talking content about valuations, deal structures, and the realities of the acquisition process.

Watch on YouTube

Other Operators Helping Businesses Prepare for Sale

These are other operators, consultants, and advisors who help business owners optimize their operations and prepare their businesses for exit.

Companies

NAVIX Consultants

Exit Planning Consultants

Since 2009, NAVIX has assisted over 400 business owners in preparing for successful exits, representing a combined business value exceeding $2.5 billion. Focuses on exit readiness and value maximization.

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Business Transition Academy

Exit Planning & Advisory

Provides comprehensive exit planning and advisory services for businesses with annual revenues between $5 million and $250 million. Focuses on ownership transition planning and execution.

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G-Squared Partners

Exit Planning Consultants

Provides customized exit planning consulting, guiding business owners through financial, operational, and strategic planning to maximize business value and ensure a smooth transition.

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Exit Planning Exchange (XPX)

Network of Exit Planning Advisors

A network of professional advisors dedicated to assisting privately-held businesses through various stages of the business lifecycle, including exit planning. Connects business owners with certified exit planning professionals.

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The McFarland Group

Business Scaling & Exit Planning

Partners with business owners to scale and secure their company's future through strategic measures, including selling to management and leveraging business value to retain top talent.

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Individuals

John Leonetti

Exit Planning Advisor

Founder of the International Exit Planning Association (IEPA). Has advised hundreds of midsized firms on exit-related issues and authored "Exiting Your Business, Protecting Your Wealth."

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James R. Haefele

Exit Planning Specialist

Leading Partner & Visionary at Haefele Flanagan. Specializes in exit planning, offering services such as valuation maximization, retirement planning, and tax optimizations.

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Ready for a Human?

This is a lot to digest. If you've done the reading and want a no-pitch, blunt assessment of your specific business from a buyer's perspective, that's what I'm here for.

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